Well Instagram did it with Reels. And it was only a matter of time before another big brand in the Social Media space joined as well.
YouTube is the latest to launch a Tik Tok like app, called YouTube Shorts.
They have rolled out a $100 mill fund to creators with the most viewed and most engaging content. They are the only one with incentives either, Snapchat has dropped Spotlight. In which they are offering $1 mil to creators.
Take a look down below for more. Are you gonna try YouTube Shorts?