Lady Gaga launched her new beauty brand, Haus Laboratories, with a "Haus Party" in Santa Monica on Monday night (September 16) and it let attendees in on the six-product collection, which includes eyeliners, lip liners, stickers and eyeshadow shimmers.
As per The Hollywood Reporter, Mother Monster brought all the goods to the exclusive outing, including a DJ set, black carpet and cocktails, but the focus on the event fell on the power of makeup. "I have always, even prior to my career, wanted to spread love around the world," she told the crowd during a 20-minute speech, wearing a KAIMIN bodysuit and Stefere Jewelry. "At first I found that way through music, but it was the discovery of makeup that helped me transform into the artist and person I always wanted to be. It helped me to love myself. No matter what. With the makeup or not."
She continued: "I'm standing here braver than I’ve ever been. I’m overcoming obstacles. I’m dealing with my own mental health issues around fame. And finally, being able to really show up for the world the way that I want to, in the way that I believe I’m supposed to."
Elsewhere during the launch, Gaga showed love to Sarah Tanno, her personal makeup artist for nearly a decade, who helped develop the line with her. "We all know who the genius is behind this brand. I mean, this woman has not slept. And quite frankly, neither have I," she said.
Gaga went on to tell the crowd that Haus Laboratories' mission goes beyond the makeup and drives a bigger message. "Although for me, I learned to love myself from the outside in. It was through the power of makeup, and specifically color, that I found the rainbow in my heart," she explained. "You can talk about makeup. You can talk about products. You can talk about formulas. We can do all that. But if you spread that message, that’s what I really, really want. We’re not just launching makeup. This is a glamour attack on the world to be accepting, humble, brave and, above all, empowered to be kind. No matter how you identify, all are welcome at Haus Laboratories."
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